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Understanding the Travel Risk Profile and Travel Intentions of Generation Z Amidst Covid-19

In: Global, Regional and Local Perspectives on the Economies of Southeastern Europe

Author

Listed:
  • Dionisia Tzavara

    (University of London Worldwide)

  • Joshua Makinson

    (University of Liverpool)

  • Persefoni Polychronidou

    (International Hellenic University)

  • Christos Grose

    (International Hellenic University)

Abstract

Travel restrictions as a result of COVID-19 have dramatically impacted international travel and tourism. The aim of this study is to explore the travel intentions of Generation Z consumers living in the UK, in light of Covid-19 and to understand their travel risk profile. Data is collected with the use of an online questionnaire distributed to Generation Z consumers living in the UK. We find that Generation Z are not inclined to avoid travel during Covid 19. Their perceptions about the travel risk associated with Covid 19 are relatively neutral and their self-efficacy is very high. They are confident travelling during Covid-19 is not posing a significant risk for their health, but they are concerned about passing the virus to a friend or to family who may be at risk. Our findings contribute to the understanding of the travel risk profile, intentions and concerns of Generation Z travelers during Covid-19.

Suggested Citation

  • Dionisia Tzavara & Joshua Makinson & Persefoni Polychronidou & Christos Grose, 2023. "Understanding the Travel Risk Profile and Travel Intentions of Generation Z Amidst Covid-19," Springer Proceedings in Business and Economics, in: Niccolò Persiani & Ilaria Elisa Vannini & Martina Giusti & Anastasios Karasavvoglou & Persefoni Poly (ed.), Global, Regional and Local Perspectives on the Economies of Southeastern Europe, pages 315-332, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-34059-8_17
    DOI: 10.1007/978-3-031-34059-8_17
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