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Exploring the Role of Toponymy in Wine Naming Strategy: A Greek Case Study

In: Tourism, Travel, and Hospitality in a Smart and Sustainable World

Author

Listed:
  • Theodosios Tsiakis

    (International Hellenic University)

  • Eleni Anagnostou

    (International Hellenic University)

  • Giuseppe Granata

    (University Mercatorum of Rome)

Abstract

The choice of wine label raises questions whether it intends to communicate historical concepts, identity, or quality. There are elements that can influence the buying operation in terms of purchase decision. The label reflects the winemaker’s perceptions, while the name remains a crucial point for the general wine context. A vineyard name attributes in the storytelling of a wine's origin. Labels tell the story of the specific vineyard from which the wine originated. The application of toponymy as name in wine label is of significant importance, because it conveys the element of terroir. This paper aims at decipher the toponymy of Greek wine labels, providing valuable insights about description of the name, the cause of selection, and the language.

Suggested Citation

  • Theodosios Tsiakis & Eleni Anagnostou & Giuseppe Granata, 2023. "Exploring the Role of Toponymy in Wine Naming Strategy: A Greek Case Study," Springer Proceedings in Business and Economics, in: Vicky Katsoni (ed.), Tourism, Travel, and Hospitality in a Smart and Sustainable World, pages 447-456, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-29426-6_29
    DOI: 10.1007/978-3-031-29426-6_29
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    More about this item

    Keywords

    Toponymy; Wine communication; Wine regions;
    All these keywords.

    JEL classification:

    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

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