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Factors Influencing Urban Tourism Demand: The City of Tshwane Case

In: Tourism, Travel, and Hospitality in a Smart and Sustainable World

Author

Listed:
  • Medalto Gotore

    (University of South Africa)

  • Magdalena Petronella Swart

    (University of South Africa)

  • Katlego Oliphant

    (University of South Africa)

Abstract

The demand for urban tourism destinations has immensely increased since the start of the twenty-first century mainly due to technological developments that made the market highly knowledgeable, hypermobile as well as the world economy being continuously more efficiently inter-linked (Dube, 2021; Rogerson & Rogerson, 2020). However, research on urban tourism has been concentrated to the developed world (Rogerson & Visser, 2011) with little focus on developing countries’ cities like the City of Tshwane in South Africa. Hence, the aim of this research was to illustrate the correlation between cognitive tourist demand, affective tourist demand and conative tourism demand in the City of Tshwane. The study was quantitative and descriptive in nature. That allowed researchers to evaluate how cognitive tourist demand, affective tourist demand and conative tourist demand are related in influencing the demand for urban tourism in South Africa. People who travelled to the City of Tshwane for touristic purposes and stayed at a chosen city three-star hotel and some who visited a museum provided primary data for this study. The findings of this study show that cognitive tourist demand, affective tourist demand and conative tourism demand are significantly positively correlated. This study is expected to address a gap in the body of knowledge on how cognitive, affective and conative tourism demand are related in the South African context and how they can influence urban tourism demand.

Suggested Citation

  • Medalto Gotore & Magdalena Petronella Swart & Katlego Oliphant, 2023. "Factors Influencing Urban Tourism Demand: The City of Tshwane Case," Springer Proceedings in Business and Economics, in: Vicky Katsoni (ed.), Tourism, Travel, and Hospitality in a Smart and Sustainable World, pages 319-330, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-29426-6_21
    DOI: 10.1007/978-3-031-29426-6_21
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    More about this item

    Keywords

    Urban tourism; Cognitive tourist demand; Affective tourist demand and conative tourist demand;
    All these keywords.

    JEL classification:

    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

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