IDEAS home Printed from https://ideas.repec.org/h/spr/prbchp/978-3-031-25752-0_28.html
   My bibliography  Save this book chapter

Comparing Marketing and Computer-Based Methods for Evaluating Online Reviews

In: Information and Communication Technologies in Tourism 2023

Author

Listed:
  • Noudéhouénou Lionel Jaderne Houssou

    (La Rochelle University, L3I Laboratory
    RMD Technologies)

  • Jeanne Lallement

    (La Rochelle University, NUDD Laboratory)

  • Mickael Coustaty

    (La Rochelle University, L3I Laboratory)

  • Luc Béal

    (Excelia Business School, CRIIM Laboratory)

Abstract

This short paper aims to compare humanities and computer-based online review analysis methods. In particular, we evaluate two classical methodologies coming from marketing and natural language processing fields. We assessed them through their ability to translate online reviews into synthetic evaluations reflecting consumers’ overall feelings. Both methods were run in separate ways, then we confronted the results.

Suggested Citation

  • Noudéhouénou Lionel Jaderne Houssou & Jeanne Lallement & Mickael Coustaty & Luc Béal, 2023. "Comparing Marketing and Computer-Based Methods for Evaluating Online Reviews," Springer Proceedings in Business and Economics, in: Berta Ferrer-Rosell & David Massimo & Katerina Berezina (ed.), Information and Communication Technologies in Tourism 2023, pages 261-266, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-25752-0_28
    DOI: 10.1007/978-3-031-25752-0_28
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:prbchp:978-3-031-25752-0_28. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.