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How Cognitive Flexibility Affects Sense of Power in a Coffee Virtual Setting: The Moderating Role of Personality Traits

In: Extended Reality and Metaverse

Author

Listed:
  • Sandra Maria Correia Loureiro

    (Business Research Unit (BRU-IUL) and SOCIUS)

  • João Guerreiro

    (Iscte-Instituto Universitário de Lisboa, Business Research Unit (BRU-IUL))

  • Joana Villar

    (Iscte-Instituto Universitário de Lisboa, Business Research Unit (BRU-IUL))

Abstract

In this study, we cross two sensory experiences, one with the senses of sight and sound and the other with the senses of sight, sound, and smell. The experience takes place in a Virtual Coffee and measures the impact it has on the sense of power. We analyse the concepts of Sense of Power and Cognitive Flexibility. Personality traits is analysed as a moderator in the relation between Sense of Power and Cognitive Flexibility. A sample of 125 individuals participated in the experiment. Results show that Cognitive Flexibility significantly and positively explains Sense of Power. Personality Traits moderates the relationship between Cognitive Flexibility and Sense of Power.

Suggested Citation

  • Sandra Maria Correia Loureiro & João Guerreiro & Joana Villar, 2023. "How Cognitive Flexibility Affects Sense of Power in a Coffee Virtual Setting: The Moderating Role of Personality Traits," Springer Proceedings in Business and Economics, in: Timothy Jung & M. Claudia tom Dieck & Sandra Maria Correia Loureiro (ed.), Extended Reality and Metaverse, pages 52-58, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-25390-4_4
    DOI: 10.1007/978-3-031-25390-4_4
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