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Rural Tourism HUBs in University Innovation Models

In: New Perspectives and Paradigms in Applied Economics and Business

Author

Listed:
  • Samuel Prieto

    (Universidad del Magdalena)

  • John A. Taborda

    (Universidad del Magdalena)

  • Juan M. Montes

    (Universidad de Medellín)

Abstract

The objective of this work is to propose an innovation model for university institutions in Latin America. The model derives from the concept of fourth-generation universities and can be used in general innovation contexts. The advances in this sense are shown with the creation of a rural tourism hub for the department of Magdalena in Colombia. The methodology used consisted of a concurrent mixed research methodology for the Universidad del Magdalena in Santa Marta, Colombia. As a result of the work, an innovation model is proposed that can be applied to innovation in Latin American universities.

Suggested Citation

  • Samuel Prieto & John A. Taborda & Juan M. Montes, 2023. "Rural Tourism HUBs in University Innovation Models," Springer Proceedings in Business and Economics, in: William C. Gartner (ed.), New Perspectives and Paradigms in Applied Economics and Business, pages 351-361, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-23844-4_25
    DOI: 10.1007/978-3-031-23844-4_25
    as

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