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Social Commerce—Origin and Meaning—

In: Digital Management in Covid-19 Pandemic and Post-Pandemic Times

Author

Listed:
  • Richard C. Geibel

    (Hochschule Fresenius—University of Applied Sciences)

  • Robin Kracht

    (Hochschule Fresenius—University of Applied Sciences)

Abstract

The world of electronic commerce (e-commerce) has grown considerably in importance and developed at great speed in recent years. This rapid development relates not only to the constantly growing sales volume of e-commerce, which has been further accelerated in particular by the Corona pandemic, but also to the different facets and manifestations in which e-commerce presents itself today.

Suggested Citation

  • Richard C. Geibel & Robin Kracht, 2023. "Social Commerce—Origin and Meaning—," Springer Proceedings in Business and Economics, in: Richard C. Geibel & Shalva Machavariani (ed.), Digital Management in Covid-19 Pandemic and Post-Pandemic Times, pages 49-67, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-20148-6_6
    DOI: 10.1007/978-3-031-20148-6_6
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