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Social Enterprises Response to COVID-19 – The Case of Romania

In: Remodelling Businesses for Sustainable Development

Author

Listed:
  • Nicoleta Dorina Racolţa-Paina

    (Babeş-Bolyai University)

  • Ana Monica Pop

    (Babeş-Bolyai University)

Abstract

SEs, which are found in various forms, are business models that have both social and financial purposes, in the way in which they operate on the market offering products and/or services. The added value of this paper is given by the presentation of the way in which the SEs in Romania reacted to the situation given by the COVID-19 pandemic, the method used to be multiple case study. The aim of the research is to identify how the SEs in Romania have worked during the COVID-19 pandemic, their reactions to the new situation and the organizational resilience strategies adopted. The research is a qualitative one, using the multiple case study, and analyses the activity of five SEs in Romania. The case studies are carried out following desk research, which includes the literature review, various reports, public documents, annual activity reports, websites, other published papers, and so on. A conclusion of this research is that at the level of the studied SEs, the reaction to the COVID-19 pandemic can fall into two main directions, one that assumes an immediate response, focused on the new needs arising on the market and the other one, which consists of continuing the activity, the target being to fulfill the assumed social mission, as well as the financial one. Another conclusion is that at the level of the organizational resilience strategies, two out of the five studied SEs were oriented towards the adoption of new products (to respond to new market needs) targeted to address the new market segments. The analysis carried out leads us to the conclusion that the five SEs studied can be seen as a good example of organizational resilience during the COVID-19 pandemic and that they managed to return to their plans (defined before March 2020) and to do important steps towards new directions.

Suggested Citation

  • Nicoleta Dorina Racolţa-Paina & Ana Monica Pop, 2023. "Social Enterprises Response to COVID-19 – The Case of Romania," Springer Proceedings in Business and Economics, in: Adina Letiția Negrușa & Monica Maria Coroş (ed.), Remodelling Businesses for Sustainable Development, chapter 0, pages 133-149, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-19656-0_10
    DOI: 10.1007/978-3-031-19656-0_10
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