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Promoting Film Tourism as a Marketing Promotion of Audiovisual Products in the Russian Media Market

In: Challenges and Solutions in the Digital Economy and Finance

Author

Listed:
  • Viktor Valerievich Lavrov

    (St. Petersburg State Institute of Film and Television)

  • Nina Aleksandrovna Seliverstova

    (St. Petersburg State Institute of Film and Television)

  • Svetlana Anatolyevna Fatova

    (St. Petersburg State Institute of Film and Television)

Abstract

The article deals with topical issues of audiovisual products promotion in the Russian media market. Great importance is given to the development of film tourism as a promising direction for the activation of tourist activities based on the development of a newtouristproductassociatedwiththeshootinglocationsofpopularfilms. The authors developed a scheme for the promotion of audio-visual products based on the use of tourist destination sand proved the inter relation between the tourism industry and the film industry as a modern basis for the promotion of both film products and tourist destinations. A large amount of information on the development of film tourism is presented and the experience of scientists from various countries in the field of combining tourism and the film industry in order to form film tourism as a modern direction of tourist activity is studied. Serious attention is paid to the development of a scheme for promoting audiovisual products based on the use of territories of tourist destinations and confirming the relationship between the tourism industry and the film industry as a modern basis for promoting film products and tourist destinations.

Suggested Citation

  • Viktor Valerievich Lavrov & Nina Aleksandrovna Seliverstova & Svetlana Anatolyevna Fatova, 2022. "Promoting Film Tourism as a Marketing Promotion of Audiovisual Products in the Russian Media Market," Springer Proceedings in Business and Economics, in: Anna Rumyantseva & Vladimir Plotnikov & Alexey Minin & Hod Anyigba (ed.), Challenges and Solutions in the Digital Economy and Finance, pages 123-135, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-14410-3_14
    DOI: 10.1007/978-3-031-14410-3_14
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