IDEAS home Printed from https://ideas.repec.org/h/spr/prbchp/978-3-031-09421-7_10.html
   My bibliography  Save this book chapter

An Examination of the Pet Food Buying Behavior Before and During the COVID-19 Pandemic

In: Post-Pandemic Realities and Growth in Eastern Europe

Author

Listed:
  • Anghel Tudorel Cozma

    (Babeș-Bolyai University)

  • Smaranda Adina Cosma

    (Babeș-Bolyai University)

  • Mădălina Văleanu

    (Iuliu Haţieganu University of Medicine and Pharmacy)

Abstract

At the global level, an interest in pet food market is rising. The paper analyzes the buying behavior of pet owners during three periods: before the pandemic, during the pandemic in 2020, including lockdown, and after the relaxing of COVID-19 pandemic measures in 2021. This study investigates the changes that occurred during the pandemic regarding the purchasing behavior of pet food products and the differences between purchasers of pet food products based on socio-demographic and geographical factors. For this purpose, an online interview based on a questionnaire with a sample of 1.525 people was conducted on pet-related Facebook groups. Looking at the buying behavior of the pet owners, the research found out several changes caused by restrictions during the COVID-19 pandemic. Even though there were a few relaxation measures after the period of the lockdown, many pet owners have not returned to their old behavior before the pandemic. It is therefore interested to note the new trends in the pet food market, a market that has been growing for a long time. The study provides insights for pet food producers, retailers, vets, but also for those interested in the evolution of the pet food market.

Suggested Citation

  • Anghel Tudorel Cozma & Smaranda Adina Cosma & Mădălina Văleanu, 2022. "An Examination of the Pet Food Buying Behavior Before and During the COVID-19 Pandemic," Springer Proceedings in Business and Economics, in: Silvia L. Fotea & Ioan Ş. Fotea & Sebastian Văduva (ed.), Post-Pandemic Realities and Growth in Eastern Europe, chapter 0, pages 149-167, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-09421-7_10
    DOI: 10.1007/978-3-031-09421-7_10
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:prbchp:978-3-031-09421-7_10. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.