IDEAS home Printed from https://ideas.repec.org/h/spr/prbchp/978-3-031-07265-9_16.html
   My bibliography  Save this book chapter

Differentiation Strategy and Cost Leadership Strategy: Their Contribution to Achieving Sustainable Financial Performance

In: Digital Economy and New Value Creation

Author

Listed:
  • Juniarti Juniarti

    (Petra Christian University)

  • Clarissa Simanjaya

    (Petra Christian University)

  • Marcella Chandra

    (Petra Christian University)

  • Zenia Estella Soesetyo

    (Petra Christian University)

Abstract

This research aims to study the influence of differentiation and cost-leadership strategy on sustainable financial performance with innovation as the moderator variable. This research uses the last 5 years financial report of go-public companies in South-East Asia, with a total of 250 firm years. In the early stage of the research, the companies are grouped into their respective strategy. From that grouping, each strategy is then measured. The researcher uses 5 measurements to test the strategies, 2 for differentiation strategy and 3 for cost-leadership strategy. The finding of this research is that differentiation positively influences sustainable financial performance, with innovation as the moderator variable. However, these findings are not proved in cost leadership strategy. Innovation shows partially influences to the achievement of sustainable financial performance. This research contributes to adding the innovation factor that strengthens the relationship between the successes of a strategy with the sustainable financial performance so that the result can be more consistent.

Suggested Citation

  • Juniarti Juniarti & Clarissa Simanjaya & Marcella Chandra & Zenia Estella Soesetyo, 2022. "Differentiation Strategy and Cost Leadership Strategy: Their Contribution to Achieving Sustainable Financial Performance," Springer Proceedings in Business and Economics, in: Mihail Busu (ed.), Digital Economy and New Value Creation, pages 197-219, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-07265-9_16
    DOI: 10.1007/978-3-031-07265-9_16
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:prbchp:978-3-031-07265-9_16. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.