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Metaverse Marketing for Community Development: Revitalization of Traditional Industrial Sectors in Thailand

In: Advances in National Brand and Private Label Marketing

Author

Listed:
  • Sitsada Sartamorn

    (Bournemouth University)

  • Hiroko Oe

    (Bournemouth University)

Abstract

This long abstract paper presents the study based on a concrete exploration of advanced innovation such as the metaverse needs to be done to revitalize the traditional industries in Thailand; furthermore, the consideration of community development should be followed as well as providing a concrete result based on the roadmap of promoting metaverse marketing and the implement of metaverse technology as a tool to support small local businesses in Thailand.

Suggested Citation

  • Sitsada Sartamorn & Hiroko Oe, 2022. "Metaverse Marketing for Community Development: Revitalization of Traditional Industrial Sectors in Thailand," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Marco Ieva (ed.), Advances in National Brand and Private Label Marketing, pages 121-126, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-06581-1_16
    DOI: 10.1007/978-3-031-06581-1_16
    as

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