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The Moderating Effect of Store Image on the Relationship Between Private Label Naming Strategy and Perceived Risk

In: Advances in National Brand and Private Label Marketing

Author

Listed:
  • Lukas Stoppacher

    (University of Graz)

  • Thomas Foscht

    (B2C-Management at University of Graz)

  • Andreas Eisingerich

    (Marketing at Imperial College London)

Abstract

No abstract is available for this item.

Suggested Citation

  • Lukas Stoppacher & Thomas Foscht & Andreas Eisingerich, 2022. "The Moderating Effect of Store Image on the Relationship Between Private Label Naming Strategy and Perceived Risk," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Marco Ieva (ed.), Advances in National Brand and Private Label Marketing, pages 115-118, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-06581-1_15
    DOI: 10.1007/978-3-031-06581-1_15
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