IDEAS home Printed from https://ideas.repec.org/h/spr/prbchp/978-3-031-06581-1_14.html
   My bibliography  Save this book chapter

The Economic Evaluation of the Brand in Insurance Companies

In: Advances in National Brand and Private Label Marketing

Author

Listed:
  • Vincenzo Sanguigni

    (University of Naples Parthenope)

Abstract

After having explained the reference principles in the economic valuation of a brand, we proceed with the identification of the components of the value of a brand and the synthetic analysis of the valuation methods (classified in methods based on differential benefits, on the performance of market and costs.) The paper concludes with an indication of the most appropriate methodology for evaluating the brand of an insurance company which, as often happens, operates in multi-business contexts.

Suggested Citation

  • Vincenzo Sanguigni, 2022. "The Economic Evaluation of the Brand in Insurance Companies," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Marco Ieva (ed.), Advances in National Brand and Private Label Marketing, pages 106-114, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-06581-1_14
    DOI: 10.1007/978-3-031-06581-1_14
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:prbchp:978-3-031-06581-1_14. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.