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Online Shopping Problems in the Context of B2C E-commerce in the Visegrad Four Countries

In: Advances in Digital Marketing and eCommerce

Author

Listed:
  • Richard Fedorko

    (University of Presov)

  • Štefan Kráľ

    (University of Presov)

Abstract

As online shopping grows, problems with online shopping grow, too. The main aim of the paper is to evaluate and compare problems customer face when online shopping in the Visegrad Four countries (Slovakia, Czechia, Hungary, Poland). The paper outlines the theoretical basis of online shopping and describes the main problems related to shopping via Internet. Based on data from the Eurostat database, the paper compares specific online shopping problems in the years 2015, 2017 and 2019. We found that the highest incidence of problems with online shopping in 2015 was reported in Hungary (40%), in 2017 in Poland (18%) and in 2019 in Czech Republic (28%). The most frequent problem in all V4 countries was that the delivery time of goods or services was longer than it was stated by the seller on the store’s website.

Suggested Citation

  • Richard Fedorko & Štefan Kráľ, 2021. "Online Shopping Problems in the Context of B2C E-commerce in the Visegrad Four Countries," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & David López López (ed.), Advances in Digital Marketing and eCommerce, pages 83-94, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-76520-0_9
    DOI: 10.1007/978-3-030-76520-0_9
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