IDEAS home Printed from https://ideas.repec.org/h/spr/prbchp/978-3-030-72469-6_35.html
   My bibliography  Save this book chapter

An Evaluation of Hotel Websites’ Persuasive Characteristics: A Segmentation of Four–Star Hotels in Greece

In: Culture and Tourism in a Smart, Globalized, and Sustainable World

Author

Listed:
  • Konstantinos Koronios

    (University of Peloponnese)

  • Lazaros Ntasis

    (University of Peloponnese)

  • Panagiotis Dimitropoulos

    (University of Peloponnese)

  • John Douvis

    (University of Peloponnese)

  • Genovefa Manousaridou

    (Aristotle University of Thessaloniki)

  • Andreas Papadopoulos

    (University of Peloponnese)

Abstract

The principal scope of the study was to investigate the Greek four-star hotels’ Web sites persuasiveness. In more detail, this research classifies four-star hotels in Greece in clusters in accordance with their Web sites’ persuasiveness, utilizing latent class segmentation. Six factors of Web site persuasiveness (informativeness, usability, credibility, inspiration, involvement, and reciprocity) were examined in a sample consisted of 404 four-star hotels’ Web sites. The outcomes gathered permit to portray critical contrasts on persuasiveness level demonstrated by the sites. The outcomes of the class cluster analysis proposed that the two-cluster arrangement was the most consistent. The present study gives proof of current Web pages persuasiveness and correspondence and guidance for its advancement in a particular hotel industry.

Suggested Citation

  • Konstantinos Koronios & Lazaros Ntasis & Panagiotis Dimitropoulos & John Douvis & Genovefa Manousaridou & Andreas Papadopoulos, 2021. "An Evaluation of Hotel Websites’ Persuasive Characteristics: A Segmentation of Four–Star Hotels in Greece," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Ciná van Zyl (ed.), Culture and Tourism in a Smart, Globalized, and Sustainable World, pages 523-538, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-72469-6_35
    DOI: 10.1007/978-3-030-72469-6_35
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Keywords

    Four-star hotel; Web site; Persuasiveness;
    All these keywords.

    JEL classification:

    • Z33 - Other Special Topics - - Tourism Economics - - - Marketing and Finance

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:prbchp:978-3-030-72469-6_35. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.