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Evaluating the Economic Impact of Active Sports Tourism Events: Lessons Learned from Cyprus

In: Culture and Tourism in a Smart, Globalized, and Sustainable World

Author

Listed:
  • Achilleas Achilleos

    (Frederick Research Center)

  • Christos Markides

    (Frederick Research Center)

  • Michalis Makrominas

    (Frederick University)

  • Andreas Konstantinides

    (Frederick Research Center)

  • Rafael Alexandrou

    (Frederick Research Center)

  • Effie Zikouli

    (SportsTraveler76 Ltd)

  • Elena Papacosta

    (Physical Education and Sports Science)

  • Panos Constantinides

    (Physical Education and Sports Science)

  • Leondios Tselepos

    (Cyprus Sports Organisation)

Abstract

It is widely acknowledged that Major Sport or Mega Sport Events have a huge economic impact and help in promoting sports tourism at the host destination. In fact, many works examine and demonstrate the economic impact of major (passive) sport events, but the importance of active sports events in promoting sports tourism is scarcely examined in the literature. This paper outlines, examines, and critically describes the case study of “Active Sports Events for Tourism”. This case study aims at exploring the economic impact of active sports events, through a major international swimming event performed in Cyprus. The work is performed in the Research-in-Startups local project, which developed a web platform and recommender system dedicated to a niche market (i.e., active sports events) and conducted a survey with a sample of $$N = 51\left( {{\text{out of the}}\,512} \right)$$ N = 51 out of the 512 participants in an international swimming event. The emphasis in this paper is placed on the analysis of the survey results, which demonstrates the economic impact of active sports events and the potential that such events offer to the growth of a niche market; i.e., active sports tourism.

Suggested Citation

  • Achilleas Achilleos & Christos Markides & Michalis Makrominas & Andreas Konstantinides & Rafael Alexandrou & Effie Zikouli & Elena Papacosta & Panos Constantinides & Leondios Tselepos, 2021. "Evaluating the Economic Impact of Active Sports Tourism Events: Lessons Learned from Cyprus," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Ciná van Zyl (ed.), Culture and Tourism in a Smart, Globalized, and Sustainable World, pages 43-54, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-72469-6_3
    DOI: 10.1007/978-3-030-72469-6_3
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    More about this item

    Keywords

    Active sports; Sports tourism; Economic impact; Web platform;
    All these keywords.

    JEL classification:

    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development
    • Z21 - Other Special Topics - - Sports Economics - - - Industry Studies

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