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Covid-19 Pandemic’s Influence on Popular/Folk Culture and Tourism in Greece: Shaping the Future and Beyond

In: Strategic Innovative Marketing and Tourism in the COVID-19 Era

Author

Listed:
  • Charis Tsalpara

    (Aptaliko.GR)

  • Irodion Soulopoulos

    (Aptaliko.GR)

  • Ioannis Sklias

    (Aptaliko.GR)

  • Nikos Grammalidis

    (Information Technologies Institute, CERTH)

Abstract

Popular/folk culture, mainly expressed through music and dance performances, was always very important for human societies. In addition to offering entertainment and being a tourist attraction, it can convey different messages according to the context, such as aesthetic/artistic, cultural, religious/spiritual and/or social aspects. Therefore, it is strongly linked to local identity and tourism, thus being an invaluable resource for local communities that needs to be preserved. Pandemics and their consequences pose a huge risk for this community asset, affecting not only the artists practicing it, but the entire associated culture and tourism industry. In this paper, we study how the recent covid-19 pandemic has affected the Greek popular/folk music scene and give insights on new ways and solutions, mainly based on modern information technologies, to mitigate these negative impacts.

Suggested Citation

  • Charis Tsalpara & Irodion Soulopoulos & Ioannis Sklias & Nikos Grammalidis, 2021. "Covid-19 Pandemic’s Influence on Popular/Folk Culture and Tourism in Greece: Shaping the Future and Beyond," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Stephen J. Havlovic & Natalya Totskaya (ed.), Strategic Innovative Marketing and Tourism in the COVID-19 Era, pages 121-129, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-66154-0_14
    DOI: 10.1007/978-3-030-66154-0_14
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