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Filter or No Filter? An Instagram View on Modern Visual Culture

In: Advances in Longitudinal Data Methods in Applied Economic Research

Author

Listed:
  • Aikaterini Stavrianea

    (National and Kapodistrian University of Athens)

  • Evangelia Besleme

    (National and Kapodistrian University of Athens)

  • Irene (Eirini) Kamenidou

    (School of Business and Economics, International Hellenic University, Agios Loukas)

Abstract

In the last decades, visual culture has been the focus of intense research and academic discussion. In addition, social media play a crucial role and influence modern societies and culture, and among them, Instagram holds a prominent role. This chapter presents the outcome of research regarding the perceptions of Greeks towards the impact of Instagram on visual culture, as well as gender and age effects on the use of the platform’s filters. Statistical analysis is employed to examine the hypothesized effects. Implications for marketers and content developers are discussed.

Suggested Citation

  • Aikaterini Stavrianea & Evangelia Besleme & Irene (Eirini) Kamenidou, 2021. "Filter or No Filter? An Instagram View on Modern Visual Culture," Springer Proceedings in Business and Economics, in: Nicholas Tsounis & Aspasia Vlachvei (ed.), Advances in Longitudinal Data Methods in Applied Economic Research, pages 459-468, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-63970-9_32
    DOI: 10.1007/978-3-030-63970-9_32
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