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Environmental Turbulence and Strategic Aggressiveness in Sport Businesses During the Period of Economic Crisis

In: Business Intelligence and Modelling

Author

Listed:
  • Thanos Kriemadis

    (University of Peloponnese)

  • Charalampos Kariofyllas

    (University of Peloponnese)

  • Yioula Melanthiou

    (University of Nicosia)

  • Nikos Kartakoullis

    (University of Nicosia)

  • Damianos P. Sakas

    (Agricultural University of Athens)

Abstract

The present study aims at examining the alignment between environmental turbulence and strategic aggressiveness in sport businesses during a period of economic crisis. A questionnaire-based research with the participation of 161 senior and top-ranking members of sport businesses has been carried out. The instrument was based on modification of Ansoffskampsk#x2019;s instrument for measuring the variables in the Strategic Success Hypothesis (SSH). An alignment of environmental turbulence and strategic aggressiveness in sport businesses during the period of economic crisis was ascertained. This fact indicates that sport businesses apprehend the level of environmental turbulence in which they venture and consequently react promptly, which is shown by the strategic aggressiveness they shape.

Suggested Citation

  • Thanos Kriemadis & Charalampos Kariofyllas & Yioula Melanthiou & Nikos Kartakoullis & Damianos P. Sakas, 2021. "Environmental Turbulence and Strategic Aggressiveness in Sport Businesses During the Period of Economic Crisis," Springer Proceedings in Business and Economics, in: Damianos P. Sakas & Dimitrios K. Nasiopoulos & Yulia Taratuhina (ed.), Business Intelligence and Modelling, pages 453-461, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-57065-1_47
    DOI: 10.1007/978-3-030-57065-1_47
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