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Social Media Applications in Logistics Companies. Modeling and Simulation of the Problem

In: Business Intelligence and Modelling

Author

Listed:
  • Dimitrios Κ. Nasiopoulos

    (University of Peloponnese)

  • Damianos P. Sakas

    (University of West Attica
    Agricultural University of Athens)

  • Panagiotis Trivellas

    (Agricultural University of Athens)

Abstract

Social media have more influence on e-branding than any other digital way. Furthermore, they have fundamentally changed the impact that advertised products have on the customers/consumers (Sivertzen, Journal of Product & Brand Management, 22(7), 473–483, 2013). The reason of this effect is based on the two-way communication between consumers and logistic companies. The extended use of the Internet is the main reason why consumers and logistic companies create immediate, intimate, and direct contact through social media. Taking any traditional measurement of branding, such as perception and memory, we will find out that they have a greater impact regarding the consumers’ time spent with the business. Using modeling and simulation applications, we will see that social media effect on relationships between logistic companies and customers.

Suggested Citation

  • Dimitrios Κ. Nasiopoulos & Damianos P. Sakas & Panagiotis Trivellas, 2021. "Social Media Applications in Logistics Companies. Modeling and Simulation of the Problem," Springer Proceedings in Business and Economics, in: Damianos P. Sakas & Dimitrios K. Nasiopoulos & Yulia Taratuhina (ed.), Business Intelligence and Modelling, pages 231-240, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-57065-1_24
    DOI: 10.1007/978-3-030-57065-1_24
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