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Digital Transformation in the Luxury Industry

In: Business Intelligence and Modelling

Author

Listed:
  • Margaret Mastropetrou

    (University of the Aegean)

  • George Bithas

    (University of the Aegean)

Abstract

Digital transformation has penetrated every industry, along with the luxury goods industry. While most luxury firms stand passively towards digitalization, there are some that have successfully adopted a holistic approach towards it. Digital transformation is not an easy process, requiring many operational steps and the willingness to change the company’s mindset. Following a systematic mapping study, two case studies describe the digitalization process of two major luxury companies that stand out from the rest, proving that transformation is feasible and necessary.

Suggested Citation

  • Margaret Mastropetrou & George Bithas, 2021. "Digital Transformation in the Luxury Industry," Springer Proceedings in Business and Economics, in: Damianos P. Sakas & Dimitrios K. Nasiopoulos & Yulia Taratuhina (ed.), Business Intelligence and Modelling, pages 117-124, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-57065-1_11
    DOI: 10.1007/978-3-030-57065-1_11
    as

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