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A View of Retailing Formats Based on the Assortment Dimension: An Analysis in the Spanish Context

In: Advances in National Brand and Private Label Marketing

Author

Listed:
  • José Luis Ruiz-Real

    (University of Almería)

  • Juan Carlos Gázquez-Abad

    (University of Almería)

  • Francisco J. Martínez-López

    (University of Granada)

Abstract

Assortment, as a key component of marketing mix, constitutes a fundamental positioning tool for retailers. Assortment composition can influence both current and future product choices by helping shape consumer preferences. Consumers expect retailers to provide a suitable mix of products; the impact that a retailer’s assortment design has on their sales and profit margins is clear. Assortment planning, therefore, represents an opportunity for the academic world to contribute to improving retail practice, although a dominant solution to such planning has not yet emerged. Several criteria have been used in literature to classify retail stores. A relevant classification is the one that classifies retailers attending to the variety, or breadth and depth, of the assortment. In Spain, the most recognized retail store commercial formats are: traditional commerce, specialized commerce, category killer, convenience store, self-service, supermarket, hypermarket, department store, popular store and discount store.

Suggested Citation

  • José Luis Ruiz-Real & Juan Carlos Gázquez-Abad & Francisco J. Martínez-López, 2020. "A View of Retailing Formats Based on the Assortment Dimension: An Analysis in the Spanish Context," Springer Proceedings in Business and Economics, in: Francisco J. Martinez-Lopez & Juan Carlos Gázquez-Abad & Els Breugelmans (ed.), Advances in National Brand and Private Label Marketing, pages 137-144, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-47764-6_17
    DOI: 10.1007/978-3-030-47764-6_17
    as

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