IDEAS home Printed from https://ideas.repec.org/h/spr/prbchp/978-3-030-38253-7_12.html
   My bibliography  Save this book chapter

Analysis of Website Performance Dependence on Global Brand Value

In: Advances in Cross-Section Data Methods in Applied Economic Research

Author

Listed:
  • Lubica Gajanova

    (University of Zilina)

  • Anna Krizanova

    (University of Zilina)

  • George Lăzăroiu

    (The Cognitive Labor Institute
    Spiru Haret University)

Abstract

Brands are a contemporary phenomenon, and their significance goes far beyond the mere effort of a manufacturer to distinguish himself from a competing product or service. Over the last decades, brands have become a symbol of quality and value they represent. Among other things, they managed to gain considerable control over the consumer behaviour of many people. That is why companies realize that it is important to create a brand equity and continue to build the created value in today’s competition. Different aspects are involved in the measurement of brand value and its financial valuation. In this paper, we focused only on the composed valuation methods, where the total brand value consists of gross financial value and the quantification of soft marketing factors as well. The aim of this contribution is to answer the research question if there are some website metrics, which affect the brand value determined in this way. For answering this issue, hypotheses expressing the existence of a statistical dependence of basic website metrics on the brand value have been identified. Based on statistical testing of established hypotheses, we have confirmed the existence of website metric with greater impact on brand value.

Suggested Citation

  • Lubica Gajanova & Anna Krizanova & George Lăzăroiu, 2020. "Analysis of Website Performance Dependence on Global Brand Value," Springer Proceedings in Business and Economics, in: Nicholas Tsounis & Aspasia Vlachvei (ed.), Advances in Cross-Section Data Methods in Applied Economic Research, chapter 0, pages 171-185, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-38253-7_12
    DOI: 10.1007/978-3-030-38253-7_12
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:prbchp:978-3-030-38253-7_12. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.