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Social Media Marketing in Hospitality Industry of Crete

In: Cultural and Tourism Innovation in the Digital Era

Author

Listed:
  • Pavlos Spyrantis

    (Technological Educational Institute of Central Macedonia)

  • Dafni-Maria Nerantzaki

    (Technological Educational Institute of Central Macedonia)

  • Maria Tsourela

    (Technological Educational Institute of Central Macedonia)

  • Dimitris Paschaloudis

    (Technological Educational Institute of Central Macedonia)

Abstract

The main objective of this research is to analyze the way hotels communicate themselves through social networking tools, their use in the tourism industry and their role as a strategic tool. The first part of the study focuses on the concept and the definition of tourism, the various types of tourism, tourism worldwide and more specifically tourism in Greece. The second part analyzes the concept of marketing in the tourism industry, online marketing and advertising, the importance and use of social networking tools in the tourism industry, different social networking tools and their advantages. In the last section methodology and results are analyzed. The respondents of the research were hotel managers, from various departments of 4∗ and 5∗ hotels from Crete.

Suggested Citation

  • Pavlos Spyrantis & Dafni-Maria Nerantzaki & Maria Tsourela & Dimitris Paschaloudis, 2020. "Social Media Marketing in Hospitality Industry of Crete," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Thanasis Spyriadis (ed.), Cultural and Tourism Innovation in the Digital Era, pages 189-199, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-36342-0_15
    DOI: 10.1007/978-3-030-36342-0_15
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    More about this item

    Keywords

    Digital marketing; Social media; Managers perception; Tourism industry;
    All these keywords.

    JEL classification:

    • Z31 - Other Special Topics - - Tourism Economics - - - Industry Studies

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