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Attractiveness of Small Cities in Rural or Abandoned Regions

In: Strategic Innovative Marketing and Tourism

Author

Listed:
  • Lenka Lizbetinova

    (Institute of Technology and Business)

  • Vladimir Nyvlt

    (Institute of Technology and Business)

Abstract

Small and medium-sized municipalities in regions, where former industry collapsed (coal mines closed, manufacturing transferred to cheaper countries, etc.) are facing outflow of people in productive age and brain drain. This results in an aging population, and even lower attractiveness for youngers to stay or to come, despite wonderful nature around and potential for tourism. Our research aims to understand both the reasons for such development and real needs of the region and people living there. Improving the living comfort of local people, focus on how to support attractiveness for tourists. Design of infrastructure for young families, seniors, bikers, make better connection and marketing of beautiful surroundings may be way, how to move forward. The aim of the article was to determine the possibilities of increasing the comfort and attractiveness of selected municipalities for current and potential residents and tourists. Our research was focused on two medium-sized municipalities, with a different past background. Outputs may be generalized and suggestive for other municipalities worldwide.

Suggested Citation

  • Lenka Lizbetinova & Vladimir Nyvlt, 2020. "Attractiveness of Small Cities in Rural or Abandoned Regions," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 349-356, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-36126-6_38
    DOI: 10.1007/978-3-030-36126-6_38
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