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Gender Differences in Satisfaction from Hotel Room Attributes and Characteristics: Insights from Generation Z

In: Strategic Innovative Marketing and Tourism

Author

Listed:
  • Aikaterini Stavrianea

    (National and Kapodistrian University of Athens)

  • Irene Kamenidou

    (International Hellenic University)

  • Evangelia Zoi Bara

    (International Hellenic University)

Abstract

The tourism sector functions under intense competition and accommodation consist of an essential factor of satisfaction from a tourist destination as previous research have shown. While tourist destination and hotel satisfaction have been extensively studied, focus on satisfaction exclusively from the room attributes is an understudied subject. This paper presents the outcome of research regarding satisfaction from hotel room attributes. Specifically, it explores gender differences related to hotel room attributes and characteristics as regards satisfaction. The targeted population consists of the Greek generation Z cohort (N = 324). Data analysis involved descriptive statistics, reliability, factor analysis with Principle Component Analysis (Varimax Rotation), as well as non-parametric analysis. Factor analysis reduced the items to four dimensions and the Independent Samples Mann-Whitney U test revealed gender differences for two out of four dimensions, i.e., the Core room attributes, and Value for money dimension. Discussion based on results and hotel communication techniques is pointed out for hotels’ marketing strategy.

Suggested Citation

  • Aikaterini Stavrianea & Irene Kamenidou & Evangelia Zoi Bara, 2020. "Gender Differences in Satisfaction from Hotel Room Attributes and Characteristics: Insights from Generation Z," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 139-147, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-36126-6_16
    DOI: 10.1007/978-3-030-36126-6_16
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