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Impact of Seasonality on the Management of Tourist Accommodation Establishments in the Azores

In: Strategic Innovative Marketing and Tourism

Author

Listed:
  • Flavio Tiago

    (University of the Azores)

  • João Couto

    (University of the Azores)

  • Diana Verissimo

    (University of the Azores)

  • Sandra Faria

    (University of the Azores)

  • Teresa Borges-Tiago

    (University of the Azores)

Abstract

This study identifies and analyzes the impact of seasonality on the management of tourist accommodations in the Azores. We selected a set of accommodation types under various categories to determine the similarities and differences in the impact of seasonality on their management. Using a qualitative method, we conducted interviews with the managers to draw conclusions. The results point to the existence of significant seasonality, with a high concentration of sales in the summer. They also highlight the need to stimulate low season demand by searching for new segments of tourists who could be encouraged to travel to the region and improve intermediate season demand by increasing marketing activities.

Suggested Citation

  • Flavio Tiago & João Couto & Diana Verissimo & Sandra Faria & Teresa Borges-Tiago, 2020. "Impact of Seasonality on the Management of Tourist Accommodation Establishments in the Azores," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 1043-1051, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-36126-6_116
    DOI: 10.1007/978-3-030-36126-6_116
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