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Communication Between Scientific Units and Companies in the Context of Their Cooperation

In: Contemporary Challenges in Cooperation and Coopetition in the Age of Industry 4.0

Author

Listed:
  • Magdalena Grębosz-Krawczyk

    (Lodz University of Technology)

  • Sławomir Milczarek

    (MarVec Consulting)

Abstract

In the article, the problem of the communication of the Polish scientific units in the context of cooperation with companies is discussed. The main objective is to identify the companies’ expectations towards scientific units in this area. The research based on a method of indirect communication with respondents with the use of the questionnaire technique was conducted in 2018 among 135 companies representing smart specialisations in Lodz Region. The results show that the model of interpersonal communication with a scientist is the most expected form in business–science contacts. The best channel to provide the information to companies is electronic media, such as the web site of the scientific unit or e-mail. On the web sites of scientific units, companies’ representatives usually look for an offer for business. The most important information received from scientific units is an offer of cooperation and a sales offer addressed directly to companies’ representatives. The most important feature of the offer of scientific units is its market applicability.

Suggested Citation

  • Magdalena Grębosz-Krawczyk & Sławomir Milczarek, 2020. "Communication Between Scientific Units and Companies in the Context of Their Cooperation," Springer Proceedings in Business and Economics, in: Agnieszka Zakrzewska-Bielawska & Iwona Staniec (ed.), Contemporary Challenges in Cooperation and Coopetition in the Age of Industry 4.0, chapter 0, pages 191-202, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-30549-9_10
    DOI: 10.1007/978-3-030-30549-9_10
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