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The Broker as a Distribution Channel Model in the Perception of Retail Customers

In: Operations Management for Social Good

Author

Listed:
  • Antonio José Sousa Filho

    (Centro Universitário Santo Agostinho)

  • Monalyza Teles Teixeira

    (Centro Universitário Santo Agostinho)

  • Matheus Nogueira Leopoldino

    (Universidade Federal do Piauí)

  • Tonny Kerley Alencar Rodrigues

    (Centro Universitário Santo Agostinho)

Abstract

This research aims to investigate the preferences of retail customers related to the Broker distribution system. The results demonstrated the delivery time and customer response time as variables that influence the most in the customers’ preference for the Broker in comparison with the other types of distribution channels.

Suggested Citation

  • Antonio José Sousa Filho & Monalyza Teles Teixeira & Matheus Nogueira Leopoldino & Tonny Kerley Alencar Rodrigues, 2020. "The Broker as a Distribution Channel Model in the Perception of Retail Customers," Springer Proceedings in Business and Economics, in: Adriana Leiras & Carlos Alberto González-Calderón & Irineu de Brito Junior & Sebastián Villa & Hugo (ed.), Operations Management for Social Good, chapter 0, pages 559-567, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-23816-2_55
    DOI: 10.1007/978-3-030-23816-2_55
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