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Shopping Online Experience: A Theoretical Model Proposal

In: Advances in National Brand and Private Label Marketing

Author

Listed:
  • Elisa López Moreno

    (ESIC Business School)

  • Nuria Recuero Virto

    (Complutense University of Madrid)

  • Maria Francisca Blasco López

    (Complutense University of Madrid)

Abstract

Empirical studies that focus on the drivers that affect consumer behaviour in online shopping can be found, but a real opportunity still exists to explore the factors that impact on the online shopping experience from a holistic perspective. This global approach considers how individuals process stimuli when exposed to complex and multidimensional environments; this will help improve the understanding of this phenomenon. The objectives of this paper are to propose a new theoretical model of shopping online experience which aims to explain consumer behaviour in the e-commerce context and to identify its main antecedents, mediators and potential consequences, in line with the SOR model (Stimuli-Organism-Response).

Suggested Citation

  • Elisa López Moreno & Nuria Recuero Virto & Maria Francisca Blasco López, 2019. "Shopping Online Experience: A Theoretical Model Proposal," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Anne Roggeveen (ed.), Advances in National Brand and Private Label Marketing, pages 54-61, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-18911-2_8
    DOI: 10.1007/978-3-030-18911-2_8
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