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Follow the Trail of Culture Through Time: The Use of Archeological Sites as Performance Space

In: Strategic Innovative Marketing and Tourism

Author

Listed:
  • Katerina Nikolopoulou

    (DEREE – The American College of Greece)

  • Stratis Panourios

    (National Theatre of Greece)

Abstract

Theatre since ancient times, has been associated with the Greek identity. Athens, a political and military power, was using theater as an indication of its cultural power. Culture and cultural tourism development is associated today with sustainable economies and societies. Cultural events are designed in order to expand tourism. This paper proposes the use of archeological sites in Greece as performance spaces, primarily to promote culture, attract cultural tourism and shape its new identity. Combining the old (archeological space) with the new (contemporary artistic expression) provides tourists with a new experience, one that integrates the history and ‘aura’ of the past with artistic trends and practices of today. The State need to collaborate with local authorities, archeologists and artists in order to provide archeological sites with the opportunity of a new life and Greece with a great opportunity of cultural tourism development.

Suggested Citation

  • Katerina Nikolopoulou & Stratis Panourios, 2019. "Follow the Trail of Culture Through Time: The Use of Archeological Sites as Performance Space," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 721-726, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-12453-3_83
    DOI: 10.1007/978-3-030-12453-3_83
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