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Island Tourism: Keep It Smart and Sustainable—An Exploratory Approach

In: Strategic Innovative Marketing and Tourism

Author

Listed:
  • Sónia Avelar

    (University of the Azores)

Abstract

Islands have proven to be very attractive to tourists. Regardless of their dimension, these territories should pay particular attention to the phenomenon of tourism development. The concepts of smart and sustainable tourism encompass a range of values and practices that combine technology, human capital, data sharing and co-creation of value, along with economic, social, and environmental principles. The Azores archipelago presents itself as a sustainable tourism destination still in an early stage of development, allowing an analysis on the awareness and practical implementation of smart and sustainable tourism in the insular context. The research results showed that the sustainable approach is much more consistent than the smart one. This paper intends to highlight that it is of paramount importance to implement a balanced approach of tourism destination development based on smartness and sustainability.

Suggested Citation

  • Sónia Avelar, 2019. "Island Tourism: Keep It Smart and Sustainable—An Exploratory Approach," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 703-709, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-12453-3_81
    DOI: 10.1007/978-3-030-12453-3_81
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