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Spatial Planning Principles as an Active Agent: Making Greece a Global Market for Sensitized Tourism

In: Strategic Innovative Marketing and Tourism

Author

Listed:
  • Chara Agaliotou

    (University of West Attica)

  • Loukia Martha

    (University of West Attica)

  • Maria Vrasida

    (University of West Attica)

Abstract

The urban, built, or natural environment is the host of all human activities including tourism. For many years though it has been treated as the background or the scenery for tourism and its role had not been fully explored. It is clear the tourism relies on the environment in order to establish the attraction factor but that is not and should not be the only correlation. The environment is not there merely for observation and admiration, it has an active role to formulate the experience, educate its user and be an active player in the tourism industry. Tourism is evolving from the observation era, to the age of experience and it is time to move one more step further into interaction and co-creation. This paper underlines the importance of negotiating tourism with spatial terms and managing the development of tourism with spatial tools such as participatory planning. The concept is taken a step further by examining the importance of tourists as individuals and as a group that can volunteer and with the spirit of solidarity take active part in the development and prosperity of a destination.

Suggested Citation

  • Chara Agaliotou & Loukia Martha & Maria Vrasida, 2019. "Spatial Planning Principles as an Active Agent: Making Greece a Global Market for Sensitized Tourism," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 665-672, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-12453-3_77
    DOI: 10.1007/978-3-030-12453-3_77
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