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Strategic Synergies and Co-marketing: A Case Study of the Airline Sector

In: Strategic Innovative Marketing and Tourism

Author

Listed:
  • Sotiris Varelas

    (Neapolis University Pafos)

  • Androniki Kavoura

    (University of West Attica)

  • Apostolos Giovanis

    (University of West Attica)

  • Teresa Borges-Tiago

    (University de Ponta Delgada, Fundaçao Gaspar Frutuoso)

  • Flavio Tiago

    (University de Ponta Delgada, Fundaçao Gaspar Frutuoso)

Abstract

The research provides synergies with a comprehensive and integrated approach to the discipline of cooperation between the critical private and public sector of tourism. The research follows a modern approach to providing the necessary knowledge for the understanding of co-marketing and measuring the contribution has on revenue and profits of the destination stakeholders. Through the research we understand the dynamic and the modern way to co-create valuable innovation in the field of marketing, in the updated promotion of destinations, and other sectors such as airline enterprises. The paper highlights the modern ability to connect and promote stakeholders within an ever-growing frame of the globalized environment.

Suggested Citation

  • Sotiris Varelas & Androniki Kavoura & Apostolos Giovanis & Teresa Borges-Tiago & Flavio Tiago, 2019. "Strategic Synergies and Co-marketing: A Case Study of the Airline Sector," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 629-635, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-12453-3_72
    DOI: 10.1007/978-3-030-12453-3_72
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