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OneAppy: An Interactive Platform Providing Novel Marketing Channels and Promoting Product and Services to the Tourism Industry

In: Strategic Innovative Marketing and Tourism

Author

Listed:
  • Ioannis Paliokas

    (Information Technologies Institute, Centre for Research and Technology Hellas)

  • Stella Sylaiou

    (Hellenic Open University)

  • Nikolaos Katertsidis

    (Technological Educational Institute of Epirus)

  • Odysseas Tsakai

    (Technological Educational Institute of Epirus)

  • Alexandros Tzallas

    (Technological Educational Institute of Epirus)

  • Nikolaos Giannakeas

    (Technological Educational Institute of Epirus)

  • Markos Tsipouras

    (Technological Educational Institute of Epirus)

  • Konstantinos Votis

    (Information Technologies Institute, Centre for Research and Technology Hellas)

  • Vaggelis Nomikos

    (Everit)

Abstract

Nowadays, marketers are required to rethink their marketing strategies, and provide innovative approaches, based on new communication technologies, alongside the classic channels of business promotion. OneAppy is a platform based on a new eMarketing model, aiming to provide valuable marketing channels and tools for promoting products/services. After an analysis on related technologies, the architecture and services of the OneAppy platform are presented in respect to the targeted market domains. With OneAppy, a business may develop a powerful web and mobile presence with minimum cost/time and communicate with its clients interactively, offering them information, suggestions, and updates regarding everything that is related to offered services.

Suggested Citation

  • Ioannis Paliokas & Stella Sylaiou & Nikolaos Katertsidis & Odysseas Tsakai & Alexandros Tzallas & Nikolaos Giannakeas & Markos Tsipouras & Konstantinos Votis & Vaggelis Nomikos, 2019. "OneAppy: An Interactive Platform Providing Novel Marketing Channels and Promoting Product and Services to the Tourism Industry," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 559-568, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-12453-3_64
    DOI: 10.1007/978-3-030-12453-3_64
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