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Online Imagined Communities in the Airline Industry

In: Strategic Innovative Marketing and Tourism

Author

Listed:
  • Efstathios Kefallonitis

    (State University of New York)

  • Androniki Kavoura

    (University of West Attica)

Abstract

This paper employs Anderson’s imagined communities applied in nations and their contributing elements that connect people—even if they have never met—to apply it to air transport member groups. The creation of the nation presupposed the association of people who have never met with symbols, association of ideas, the existence of experts, the presence of the significant other, the non-existence of time and space. In a similar vein, the air transport industry may implement the imagined communities to provide an online community perspective that may bond travelers together with significant implication for travelers and the industry.

Suggested Citation

  • Efstathios Kefallonitis & Androniki Kavoura, 2019. "Online Imagined Communities in the Airline Industry," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 509-515, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-12453-3_58
    DOI: 10.1007/978-3-030-12453-3_58
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