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Art or Society with “Emotions”: Manifestations of Emotions from Ancient Greece to Today

In: Strategic Innovative Marketing and Tourism

Author

Listed:
  • Alexandra Vezyrogianni

    (Greek Ministry of Education, Research and Religious Affairs)

  • Efharis Mascha

    (Hellenic Open University)

Abstract

The paper aims to address the issue of emotional and cultural intelligence as fundamental human values necessary for art and society to develop. Art expresses emotions in different ways and every piece of artifact is considered as art because it embodies a human emotion, which the viewer can actually identify with. Similarly, society becomes possible as soon as every cultural creation embodies meanings and significations of human emotions at the moment of creation. In other words, art and society become possible when conveying emotions to people, emotions which transcend the specific time and era. Therefore, we firstly discuss in detail how EQ (emotional intelligence) supplements IQ (intelligence). Then how emotional intelligence is supplemented by cultural intelligence and how this can be beneficial for cultural management. In other words, cultural intelligence is a strong asset for cultural managers to develop in order to lead their precious work into sustainable development. Furthermore, we will discuss the museum exhibition A world of εmotions: Ancient Greece 700 BC–200 AD which was presented in the Acropolis museum in autumn 2017.

Suggested Citation

  • Alexandra Vezyrogianni & Efharis Mascha, 2019. "Art or Society with “Emotions”: Manifestations of Emotions from Ancient Greece to Today," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 147-154, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-12453-3_17
    DOI: 10.1007/978-3-030-12453-3_17
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