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United States Small Employers: A New Marketing Channel for Medical Tourism?

In: Strategic Innovative Marketing and Tourism

Author

Listed:
  • Michele Thornton

    (State University of New York at Oswego)

Abstract

As a strategy for lowering healthcare costs some large United States employers are beginning to offer a medical tourism benefit to encourage patients to seek care abroad. Using a pilot survey of 20 small employers in August of 2018 this study estimates a baseline understanding of whether they would be a viable channel to “push” medical tourism utilization within their employee population and encourage more patients to seek care outside of their home country. Given the small sample size, this work should be seen as early findings to inform a future larger scale study.

Suggested Citation

  • Michele Thornton, 2019. "United States Small Employers: A New Marketing Channel for Medical Tourism?," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 1261-1268, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-12453-3_144
    DOI: 10.1007/978-3-030-12453-3_144
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