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Lector in Fabula: Reinventing Digital Publishing to Attract the Youth and Strengthen Cultural Capital in Sites Museums and Collections

In: Strategic Innovative Marketing and Tourism

Author

Listed:
  • Dorothea Papathanasiou-Zuhrt

    (Artifactory)

  • Aldo Russo

    (Artifactory)

Abstract

New digital publishing diversifies tourism offers in peripheral destinations with heritage-based products and services, addressing stakeholder alliances and improving professional skills to internationalize locally operating micro-enterprises, achieve excellence and facilitate their uptake by the global market. We present a composite tourism product created in seven peripheral destinations in Greece, Italy, Spain, Slovenia, Romania, Bulgaria and Turkey. The final product constitutes a digital publishing Trilogy (Cultural Route, iBook, Heritage Games) that is exploiting both the technology intense experience and the onsite condition in the territory. It is seamlessly connected with tourism consumption points at place level, facilitating authentic and multicultural experiences along with needed tourism services, accessible in real time, such as accommodation, facilities, transport, catering, souvenirs and traditional products, open, indoor and artistic activities. The product builds an unprecedented opportunity to terminate the vicious circle of generating and distributing low quality tourism commodities exchangeable by price.

Suggested Citation

  • Dorothea Papathanasiou-Zuhrt & Aldo Russo, 2019. "Lector in Fabula: Reinventing Digital Publishing to Attract the Youth and Strengthen Cultural Capital in Sites Museums and Collections," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 1189-1197, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-12453-3_136
    DOI: 10.1007/978-3-030-12453-3_136
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