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Developing the Museum-Monumental Experience from Linear to Interactive Using Chatbots

In: Strategic Innovative Marketing and Tourism

Author

Listed:
  • Lazaros Toumanidis

    (University of West Attica)

  • Petros Karapetros

    (University of West Attica)

  • Christos Giannousis

    (University of West Attica)

  • Dimitrios G. Kogias

    (University of West Attica)

  • Michalis Feidakis

    (University of West Attica)

  • Charalampos Z. Patrikakis

    (University of West Attica)

Abstract

Under the general hypothesis that a museum or a monument can create qualitative learning experiences for their visitors by using the latest technology of Artificial Intelligence, this paper presents a proposal on the use of chatbots (e.g., digital co-speech emulators) in order to enhance a museum visitor’s experience. Two examples, making use of real use cases for the Museum of Greek Folk Art in Athens, are presented where two chatbots are proposed, covering the needs of prior and during the visit, together with a reference implementation on a mobile device. A methodology for evaluating the results of application of the proposal, based on semi-structured interviews for experts is also provided, in order to assist the application of the proposed idea in different cases.

Suggested Citation

  • Lazaros Toumanidis & Petros Karapetros & Christos Giannousis & Dimitrios G. Kogias & Michalis Feidakis & Charalampos Z. Patrikakis, 2019. "Developing the Museum-Monumental Experience from Linear to Interactive Using Chatbots," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 1159-1167, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-12453-3_133
    DOI: 10.1007/978-3-030-12453-3_133
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