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A Literature Review of Smartphone Geolocation Technologies

In: Strategic Innovative Marketing and Tourism

Author

Listed:
  • Theodoros Oikonomidis

    (University of Macedonia)

  • Konstantinos Fouskas

    (University of Macedonia)

Abstract

The advent of Global Positioning System (GPS) has revolutionized the way modern businesses are working and dealing with their customers, existing or potential ones. Taking that into consideration the fact that all the modern digital electronic devices are coming along with GPS receiver, (e.g. smartphones, laptops or even digital cameras), we can understand the potential of utilizing location technologies. Indoor location systems are a part of the location technologies that can assist people on indoor environment-based map navigation. Hindering location data have been exchanged for a while even if people were not aware of it, but new legislation and rules that have arrived from commissions such as the European, forced them to disable the geolocation tagging by default on those apps. It seems though that there is lack of new research on new geolocation technologies where smartphones are involved such as Visible Light Communication (VLC) for indoor location purposes. There are also major updates given to new smartphones such as the availability of raw Global Navigation Satellite System (GNSS) data that have not been fully scientifically researched and utilized, on how they can have a positive effect on the improvement of location based-systems.

Suggested Citation

  • Theodoros Oikonomidis & Konstantinos Fouskas, 2019. "A Literature Review of Smartphone Geolocation Technologies," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 1085-1092, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-12453-3_125
    DOI: 10.1007/978-3-030-12453-3_125
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