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Local Tradition Meets Gastronomy: The Example of Mount Athos Area Kouzina

In: Strategic Innovative Marketing and Tourism

Author

Listed:
  • Magda Peistikou
  • Natasha Iliopoulou

Abstract

This study investigated in depth the growth of interest in combining tourism with food, and more specifically the interaction among gastronomy, tourism, and tradition. Food appears to be an essential element of travel experience contributing significantly in tourist’s pleasure during their vacation period. Tourism suppliers, especially in Halkidiki, Greece, realised that they should approach hospitality through a different perspective where local culture and traditions would meet gastronomy and urban life. In order to understand in depth the importance of this transformation in hospitality and travel experience, the example of Mount Athos Area Kouzina festival is being analysed as a case study of this paper. Mount Athos Area Kouzina, was conceptualized and initiated by chef Dina Nikolaou in 2011 and is being organized by the Mount Athos Area Organization ever since.

Suggested Citation

  • Magda Peistikou & Natasha Iliopoulou, 2019. "Local Tradition Meets Gastronomy: The Example of Mount Athos Area Kouzina," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 1039-1046, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-12453-3_120
    DOI: 10.1007/978-3-030-12453-3_120
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