IDEAS home Printed from https://ideas.repec.org/h/spr/prbchp/978-3-030-12453-3_113.html
   My bibliography  Save this book chapter

Innovation in Graphic: Print Communication and Its Contribution to Marketing Strategies

In: Strategic Innovative Marketing and Tourism

Author

Listed:
  • Anastasios E. Politis

    (HELGRAMED—Hellenic Union of Graphic Arts and Media Technology Engineers)

Abstract

Marketing strategies are applied in numerous forms all around the world. One of the principal means for running marketing is through various forms of communication, which are implemented by print, electronic and mobile media. The present study reveals the enhancement of communication with technological innovations providing added value, support significantly marketing and contribute to the increase of sales to the products. As such relying on print technologies appears as a stable and concrete basis for marketing and sales.

Suggested Citation

  • Anastasios E. Politis, 2019. "Innovation in Graphic: Print Communication and Its Contribution to Marketing Strategies," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 983-987, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-12453-3_113
    DOI: 10.1007/978-3-030-12453-3_113
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:prbchp:978-3-030-12453-3_113. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.