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Identity, Image and Reputation

In: Reputation Management


  • Nuno Zarco Camara

    (Henley Business School)


Corporate reputation is increasingly viewed as a behavioral process, which must be built from within and integrated across the organization, as da Camara expounds in his article “Identity, Image and Reputation.” In his article, da Camara explains the subtle differences between important constructs, i.e., identity, image, and reputation and examines their operation and co-existence. He points out that any attempt to understand the interrelation between identity, image, and reputation must focus ultimately on the relationship between internal and external stakeholders in organizations as the internal–external stakeholder interaction is at the heart of reputation building. He warns managers that reputation should not be managed by public relations or corporate communications functions, but to embed reputational concerns in core business functions and integrate data from all stakeholder groups in a holistic reputation management strategy.

Suggested Citation

  • Nuno Zarco Camara, 2011. "Identity, Image and Reputation," Management for Professionals, in: Sabrina Helm & Kerstin Liehr-Gobbers & Christopher Storck (ed.), Reputation Management, pages 47-58, Springer.
  • Handle: RePEc:spr:mgmchp:978-3-642-19266-1_6
    DOI: 10.1007/978-3-642-19266-1_6

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    Cited by:

    1. Astrachan, Claudia Binz & Botero, Isabel & Astrachan, Joseph H. & Prügl, Reinhard, 2018. "Branding the family firm: A review, integrative framework proposal, and research agenda," Journal of Family Business Strategy, Elsevier, vol. 9(1), pages 3-15.


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