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Selection and Design of the Questionnaire

Author

Listed:
  • Thomas Dobbelstein

    (Baden-Württemberg Cooperative State University
    Durban University of Technology)

  • Wibke Heidig

    (Albstadt-Sigmaringen University
    Durban University of Technology)

Abstract

In this chapter, you will learn about the advantages and disadvantages of various forms of surveys. A checklist for selecting an appropriate method is discussed. You will receive tips on how to motivate participants to take part in market research, as well as guidelines for structuring a questionnaire and determining its length, including advice on how to identify unreliable responses. The chapter concludes with a list of practical dos and don’ts, featuring numerous examples for the precise formulation of methodologically sound questions, along with guidance on using AI in questionnaire development.

Suggested Citation

  • Thomas Dobbelstein & Wibke Heidig, 2026. "Selection and Design of the Questionnaire," Management for Professionals,, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-032-27765-7_7
    DOI: 10.1007/978-3-032-27765-7_7
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