Market Research for SMEs
Author
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-032-27765-7
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Book Chapters
The following chapters of this book are listed in IDEAS- Thomas Dobbelstein & Wibke Heidig, 2026. "The Importance of Market Research for Small and Medium-Sized Enterprises," Management for Professionals,, Springer.
- Thomas Dobbelstein & Wibke Heidig, 2026. "The Growing Importance of Artificial Intelligence in Market Research," Management for Professionals,, Springer.
- Thomas Dobbelstein & Wibke Heidig, 2026. "Strategic Preliminary Decisions," Management for Professionals,, Springer.
- Thomas Dobbelstein & Wibke Heidig, 2026. "Data Protection and Market Research Ethics," Management for Professionals,, Springer.
- Thomas Dobbelstein & Wibke Heidig, 2026. "From Research Question to Market Research Project," Management for Professionals,, Springer.
- Thomas Dobbelstein & Wibke Heidig, 2026. "From Population to Sample," Management for Professionals,, Springer.
- Thomas Dobbelstein & Wibke Heidig, 2026. "Selection and Design of the Questionnaire," Management for Professionals,, Springer.
- Thomas Dobbelstein & Wibke Heidig, 2026. "Selection and Design of Group Discussions," Management for Professionals,, Springer.
- Thomas Dobbelstein & Wibke Heidig, 2026. "From Data Analysis to Results Presentation," Management for Professionals,, Springer.
- Thomas Dobbelstein & Wibke Heidig, 2026. "Checklists for Surveys, Focus Groups, and AI in Market Research," Management for Professionals,, Springer.
- Thomas Dobbelstein & Wibke Heidig, 2026. "Conclusion on Market Research in Small and Medium-Sized Enterprises," Management for Professionals,, Springer.
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