IDEAS home Printed from https://ideas.repec.org/h/spr/mgmchp/978-3-030-04843-3_21.html
   My bibliography  Save this book chapter

Combat to Abandonment and Mistreatment of Animals: A Case Study Applied to the Public Security Police (Portugal)

In: Case Studies on Social Marketing

Author

Listed:
  • Bruno Sousa

    (IPCA – Polytechnic Institute of Cávado and Ave)

  • Daniela Soares

    (University of Minho)

Abstract

Social marketing is based on the adaptation of the contemporary commercial marketing theory and practice as a means of guiding and aiding social change campaigns. In this context, animals are abandoned and mistreated every day. Rescue organizations and public institutions spend countless hours working to save these animals. Because animal cruelty has traditionally been seen as a minor crime, basic quantitative information as to the nature and extent of animal cruelty has been limited. Therefore, the main objective of this study is to systematize the main determinant aspects of a campaign for the abandonment and mistreatment of animals as a social marketing case study (i.e., “animal mistreatment is a crime”—promotion). The case study is applied to the Public Security Police (in Portuguese contexts), but the problematic evidence in this manuscript is common to several countries in the world.

Suggested Citation

  • Bruno Sousa & Daniela Soares, 2019. "Combat to Abandonment and Mistreatment of Animals: A Case Study Applied to the Public Security Police (Portugal)," Management for Professionals, in: M. Mercedes Galan-Ladero & Helena M. Alves (ed.), Case Studies on Social Marketing, pages 245-252, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-030-04843-3_21
    DOI: 10.1007/978-3-030-04843-3_21
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Daniela Braga Soares & Bruno Barbosa Sousa, 2022. "The role of communication in consumer behavior in social and nonprofit marketing: the case of psp in Portugal," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 19(1), pages 1-13, March.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:mgmchp:978-3-030-04843-3_21. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.