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The New Experiential Luxury Marketing Model

In: The New Luxury Experience

Author

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  • Wided Batat

    (B&C Consulting Group)

Abstract

The new definition of luxury provided in the previous chapter highlights the transition from the traditional “luxury marketing” that refers to conspicuous and material aspects of luxury consumption to a more experiential perspective on luxury through the introduction of a new framework: “experiential luxury marketing.” This chapter provides a cross-sectional analysis of various studies that have addressed the customer experience to answer the following questions: What do we mean by customer experience? What do we know about what happens in the customer experience in luxury? Does the customer experience allow luxury brands to differentiate their offers, retain their customers, and attract new ones?

Suggested Citation

  • Wided Batat, 2019. "The New Experiential Luxury Marketing Model," Management for Professionals, in: The New Luxury Experience, chapter 2, pages 33-53, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-030-01671-5_2
    DOI: 10.1007/978-3-030-01671-5_2
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    Cited by:

    1. Eva Daniela Cvik & Radka MacGregor Pelikánová, 2021. "The Significance of CSR During COVID-19 Pandemic in the Luxury Fashion Industry - A Front-Line Case Study," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 7(1), pages 109-126.
    2. Marinao Artigas, Enrique & Valenzuela Fernández, Leslier & Chasco, Coro & Laroze Prehn, Denise, 2023. "Antecedents and consequences of trust as a multidimensional construct. Cross-country analysis in the luxury retail sector," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
    3. Rubal Rathi & Ruchi Garg & Aakanksha Kataria & Ritu Chhikara, 2022. "Evolution of luxury marketing landscape: a bibliometric analysis and future directions," Journal of Brand Management, Palgrave Macmillan, vol. 29(3), pages 241-257, May.
    4. Mbaye Fall Diallo & Norchène Ben Dahmane Mouelhi & Mahesh Gadekar & Marie Schill, 2021. "CSR Actions, Brand Value, and Willingness to Pay a Premium Price for Luxury Brands: Does Long-Term Orientation Matter?," Journal of Business Ethics, Springer, vol. 169(2), pages 241-260, March.

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