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Stakeholder Accountability Through the World Wide Web: Insights from Nonprofits

In: Network, Smart and Open

Author

Listed:
  • Gina Rossi

    (University of Udine)

  • Sara Moggi

    (University of Verona)

  • Paul Pierce

    (Lund University)

  • Chiara Leardini

    (University of Verona)

Abstract

Accountability to stakeholders has always been pivotal in supporting nonprofit organizations in legitimizing their existence within local communities and building public trust. The development of Web-based accountability tools has offered growing possibilities to communicate and engage in dialogue with stakeholders. However, nonprofit organizations are not yet fully exploiting the potential of the Web. By focusing on Italian bank foundations, this study explores the use of the Web as a tool for discharging accounts to stakeholders and involving them in dialogue. The data show that most of the foundations do not use websites to communicate interactively with their stakeholders, and communication is limited to one-way disclosure of information. The results suggest more steps can be taken to ensure increased responsiveness to community needs.

Suggested Citation

  • Gina Rossi & Sara Moggi & Paul Pierce & Chiara Leardini, 2018. "Stakeholder Accountability Through the World Wide Web: Insights from Nonprofits," Lecture Notes in Information Systems and Organization, in: Rita Lamboglia & Andrea Cardoni & Renata Paola Dameri & Daniela Mancini (ed.), Network, Smart and Open, pages 85-96, Springer.
    • Handle: RePEc:spr:lnichp:978-3-319-62636-9_6
    DOI: 10.1007/978-3-319-62636-9_6
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    Cited by:

    1. Seyla Rizky Amelia & Miranti Kartika Dewi, 2021. "How a nonprofit organization delivers online accountability through social media," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 18(3), pages 317-334, September.

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